Top 10 Rolex 2023 Predictions | New 2023 Rolex Watches (2023)

Rolex 2023 Predictions

It’s that time of year again where the Rolex community starts getting restless wondering what the brand will do in the upcoming year. The hype is usually always focused on if Rolex will increase their prices, what popular Rolex watches will get discontinued, or what colored variations of existing collections will get introduced. It’s safe to say that 2023 will be no different.

In the past, expectations for Rolex releases are always high but once their announcement comes we are usually always left with wanting more. Here at Wrist Advisor, we want to think bigger and that is the reason why we are doing our 5th annual Rolex predictions article with our 2023 edition.

For our Rolex 2023 predictions we’ll forecast what is likely to happen from Rolex based on historical and market research. It is important to remind our readers that like in our previous 4 years of doing this, our top 10 Rolex 2023 predictions are speculative and our opinion.

Before we jump into what Rolex will do in 2023, let’s first recap what they released in 2022. The three standout releases from the previous year was the new green left handed GMT Master II, complete redesign of the Air King, and the introduction of green dial 36mm and 41mm Datejust. The overall consensus was last years releases where a little lackluster with a bit of confusion sprinkled in. It was the left handed GMT that left many confused but that watch has been going for a premium on the pre-owned market so it’s obviously doing well.

Ok, now it’s time for our Rolex 2023 predictions. I think you’ll agree, along with ourselves, that the list is bold but honestly it should be. Rolex is a brand with high expectations and the possibilities are endless. Plus who wants to dream of a bland announcement for 2023.

Provide your feedback on our Rolex predictions at the bottom of the page or message us to let us know what your predictions are.

1. No Rolex Price Increase For 2023

Rolex will not do a price increase in 2023 due to global financial conditions and the significant price increase that happened the year before. Although we believe Rolex can sustain sales with increased prices, the global market is volatile and historical reference indicates that Rolex among many other brands will resist increasing prices until markets stabilize.

2. Rolex Authorized Dealer Supply Will Be Improved

With Rolex reducing their authorized dealer network and with their increased investment into production, the supply of Rolex watches at their retail locations will be improved in 2023. This is great news if you live in an area with one or multiple Rolex authorized dealers but could come as let down if the nearest location is two hours away.

If you need advice buying watches from a Rolex authorized dealer, check out our guide.

3. Popular Rolex Watches Will Be Discontinued

The most anticipated part of the Rolex 2023 announcement wont be what they released but what Rolex discontinued. It is like this every year. The community instantly inspects the Rolex website to find what is missing, which leads to what they discontinued.

In 2023, Rolex will discontinue either one or multiple of their popular stainless steel watches, in our opinion. This would give room to the production of more precious metal models, which drives more revenue for the brand.

Yes I know that is easy to forecast but this year we anticipate more than usual being discontinued and it being a chance for Rolex to clear the deck. These models could include the Batman, Pepsi, Wimbledon Datejust, colored Oyster Perpetuals, and the Kermit.

(Video) Top 10 Best New Rolex Watches 2023 | New Rolex Watches

4. We’ll Get Surprised With A Solid Gold Datejust

Our biggest Rolex 2023 prediction is that Rolex will release either a solid yellow or rose gold Datejust on the jubilee bracelet. The Datejust collection is the most popular and most iconic, especially on the jubilee. Releasing a gold reference would be a pleasant blast from the past and really give this collection a champion. This may just be my opinion but if I had a choice between the Day Date bracelet or the jubilee bracelet in solid gold, hands down I’m goin with the jubilee every day.

It is no secret that Rolex is evolving their business more toward precious metal watches. It makes sense if you truly think about it? Rolex is going to sell every watch they produce anyways so why not sell more watches with higher margin right? There used to be days where authorized dealers would have to discount solid gold Daytona’s but those are long gone. That is why we don’t think it would be unrealistic if Rolex released a solid gold Datejust in 2023.

5. The Submariner Will Get A New Colored Dial In Stainless Steel Models

Rolex has been on the forefront of incorporating color into their watches. They led the movement of green sport watches and two years ago shook the watch community with the Tiffany blue dial OP. We predict that in 2023 Rolex will release a Submariner with a red dial / bezel combination.

To be fair, if Rolex does do this they couldn’t be considered the leaders because Omega and IWC has championed the red dial in the past year but their success has been thrilling. By far the most popular Omega Aqua Terra from last year was the terracotta red dial. It’s uncommon that Omega watches generate a long wait list but it’s happened. We fully expect Rolex to tap into this trend and truly deliver a brilliant new Submariner.

6. A New Two Tone GMT Master II

For years we have been predicting Rolex to bring back the Coke (red/black bezel) since they brought back the Pepsi (red/blue bezel) but this year is different. For 2023 Rolex will either release a new two tone GMT Master II with an all green bezel or an all Tiffany blue bezel.

Historically these two colors have been some of Rolex most successful. It would only make sense to launch one of them on a new two tone GMT Master II, which would honestly make it the best new watch of 2023.

7. New 2023 Rolex Watches Will Be Available Upon Their Launch

Watch brands, including Rolex, have been terrible of announcing new watches but not having them hit stores until half a year later. With production normalized, and some may even say improved, we expect Rolex to flood their authorized dealers with the new 2023 watches immediately upon their release.

If you really pay attention, Rolex does listen to their community. A great example is how over the last 2 years they have made deliberate decisions to counter the grey market. The reason why we listed this in our Rolex 2023 prediction is because the lag time between launch and availability has typically been subpar and voiced by the Rolex community. Let’s hope we see improvement in that this year.

8. Used Rolex Prices Will Decline In 2023

As economies continue to slide, it is not inconceivable to expect that the pre-owned market for Rolex watches to decline. Globally we are trending toward tightening spending as rates increase and with that luxury goods will naturally decline. In my opinion this is a good thing. The pre-owned Rolex market has got out of hand and is in need of a correction. Expect that in 2023 used Rolex prices will continue to decline.

Outside of the economy, it’s been credibly reported that Rolex has actually improved their production output. If that is true it’s just another factor that will contribute to the used market not being as strong in 2023 as it has been in the past.

We’ve written a great article on the decline of the watch market and how the “flippers” and the grey market have been impacted. Check it out.

9. Rolex Will Release Their New Watches At Watches & Wonders 2023

Rolex will release their new 2023 watches at on March 27th, 2023. That is the first official date of the annual watch event and it just so happens to be that Rolex attended it last year. It’s logical that Rolex will continue to be at the show and showcase their new watches on the first day.

10. More Ladies Rolex Sport Watch Options For 2023

Rolex does tremendous at selling the Datejust collection to women but we foresee more options for ladies with stainless steel sport watches in 2023. We’re not quite sure how Rolex will do it but we anticipate it being a focus moving forward. If this were to happen, we predict it would most likely mean a 37mm Submariner that would fit perfectly on a ladies wrist.

(Video) Rolex 2023 Updates and Predictions: What to Expect

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What will Rolex discontinue in 2023? ›

In 2023, Rolex will discontinue either one or multiple of their popular stainless steel watches, in our opinion. This would give room to the production of more precious metal models, which drives more revenue for the brand.

What Rolex will go up in value 2022? ›

The Daytona Platinum Ice Blue's price rose by 276% between 2018 and 2022. The 2.76 times increase in its price makes this particular Daytona an excellent investment. The special thing about this watch is the ice blue dial. This is Rolex's signature dial for their platinum watches.

Which Rolex is most in demand? ›

Rolex Submariner

Arguably the most popular Rolex watch of all time, and one which appears at the top of every list, the Submariner is designed as a diving watch – having been first launched in 1953 as the world's first fully waterproof watch which could withstand the water pressure up to 100m below surface level.

What is the hottest Rolex right now? ›

Rolex Day-Date 228238

Rolex currently offers a larger 40mm version of the Day-Date in addition to the classic 36mm sized model, and when it comes to the hottest Rolex President watch on the market right now, it is easily the Day-Date 40 reference 228238.

How long is Rolex waiting list? ›

Waiting times for different Rolex models
GMT-Master IIOver 5 years, occasionally much longer
Milgauss6 to 12 months
Oyster Perpetual6 to 12 months
Sky-DwellerOver 3 years
10 more rows

What is a better investment a Rolex or gold? ›

Rolex watches have long been a favorite among collectors — turns out they're a good investment, too. New data from Bob's Watches shows Rolex outperforming gold, houses, and even stocks.

Which Rolex will go up in price? ›

As a general rule, steel Rolex sports watches reliably hold or appreciate in value. This includes, in particular, the GMT-Master II with its famous two-coloured bezel, the Cosmograph Daytona, and the ever-popular Submariner 16610.

How do you know what Rolex will go up in value? ›

Your Rolex price could increase in value over the years. But there is no exact formula to determine if a particular Rolex model will go up or not. Some Rolex watches become more expensive when they acquire vintage status. Others raise in value because they are made in Oystersteel.

Is it smart to invest in a Rolex? ›

The simple answer is yes. The more complex answer is it depends on the specific model, purchase price, condition of the watch, and the current market conditions. Even in a down market, Rolexes tend to rein supreme as far as investable commodities go.

Which Rolex is the hardest to get? ›

Rolex Submariner in steel

The Rolex Submariner is probably the most requested stainless steel professional watch in Rolex's whole catalog. This includes the 124060, 126610LN, and 126610LV, with the last-mentioned being the most difficult by far.

How much does a Rolex salesman earn? ›

How much does a Rolex Sales make? As of Oct 19, 2022, the average annual pay for a Rolex Sales in the United States is $48,760 a year. Just in case you need a simple salary calculator, that works out to be approximately $23.44 an hour.

What Rolex Do navy SEALs wear? ›

Rolex Submariner watches were the choice and standard issue for NAVY SEALs from their inception in 1962 up until 1983, when they switched over to Casio G-Shock watches. Navy SEAL's specialize more than anything in amphibious operations which include underwater demolition, as well as other aquatic operations.

Which watch brand is next to Rolex? ›

The Top 5 Rolex Alternatives
  • Omega Seamaster for Rolex Submariner. ...
  • Zenith Chronomaster Sport for Rolex Cosmograph Daytona. ...
  • Tudor Black Bay GMT for Rolex GMT-Master II. ...
  • Cartier Santos for Rolex Datejust. ...
  • Breitling Colt for Rolex Oyster Perpetual.
24 Jul 2022

Will discontinued Rolex go up in value? ›

Traditionally, the value of discontinued luxury watches, especially Rolexes, goes up considerably after the models drop out of the catalog.

Is Rolex Hulk coming back? ›

New Rolex releases for 2022, Hulk is back.

What size Rolex should a man wear? ›

Although 31mm Rolex watches are more often worn by women than men, and 36mm is the classic size for men's Rolex watches, these are not firm rules, and these highly versatile case sizes can be effortlessly worn by both men and women.

How do I skip a Rolex waiting list? ›

The 10 ways you can beat the Rolex waiting list include
  1. Dress smart when visiting the Rolex authorised dealer.
  2. Be personable and nice with the Rolex authorised dealer.
  3. Build a genuine relationship with the Rolex authorised dealer.
  4. Be knowledgable about Rolex.
  5. Go into the Rolex authorised dealer wearing a Rolex.

How long will a Rolex run without wearing it? ›

If you take it off and set it aside, the watch will retain its “charge” for two days or more, depending on the model. However, if you haven't worn your Rolex for more than a couple of days and the watch has stopped, we recommend that you manually wind it when you set the time before putting it on.

Will Rolex lose its value? ›

Rolex is a classic luxury watch brand that doesn't depreciate over time. Indeed, some vintage models hold their value even with previous ownership. Whether you're a collector looking to invest in a pre-owned Rolex watch or curious how much your vintage timepiece might be worth, it can be handy to understand the value.

How much does a Rolex increase in value over 10 years? ›

1 spot having more than tripled in value in the last 10 years with an average pre-owned price of more than $30,000 USD. According to Bob's Watches transaction data, the most popular Rolex of the is the stainless steel Submariner reference 16610.

Which watches increase most in value? ›

The top two — Rolex and Patek Philippe are considered to be, by far, the most collectable luxury watch brands, and the most likely to hold and even appreciate in value over time. This is due to brand recognition, exclusivity, popularity, quality, etc.

Is it a good time to sell a Rolex? ›

Timing the market can help you get a good value for your luxury items. In 2008, Rolexes were being melted for gold and now the watches, as collector items, are commanding five figures! Currently, the market is ripe for Rolexes. So if you are thinking “when do I sell my Rolex,” we'd say now is a perfect time!

Can I negotiate Rolex price? ›

Prices on new Rolexes are typically non-negotiable, and if you find what you like among the Rolexes on offer, then it's a fairly straightforward purchase.

Do Rolex watches decrease in value after adding diamonds? ›

The Cons of Adding Aftermarket Diamonds to Your Rolex

This means that these elements can detract from the resale or loan value of the watch. If you're looking to sell your Rolex it is highly inadvisable to add aftermarket diamonds because it is a costly process that will not translate to a higher resale or loan amount.

Can I make money buying a Rolex? ›

Not only are Rolex watches high value but their value can also increase, making them a great investment. However the value of a Rolex can vary depending on supply and demand. For example Rolexes that are in good condition or are considered rare will be of a higher value than those that are not.

Why is it so hard to buy a Rolex right now? ›

The scarcity of Rolex watches is also due to their high market value. Market value refers to the value assigned to a product by the investment community. The market value of Rolex watches has skyrocketed over the last several years because a limited new supply is pushing the value of secondary models higher.

What is the best selling Rolex of all time? ›

The Top 10 Bestselling Rolex Watches Of All Time
  1. Submariner. The famous Submariner coming in at number one is a no-brainer. ...
  2. Daytona. ...
  3. GMT-Master II 'Pepsi' ...
  4. Datejust. ...
  5. Day-Date. ...
  6. Yacht-Master. ...
  7. Air-King. ...
  8. Oyster Perpetual.

How much do you make working at a Rolex store? ›

The estimated total pay for a Sales Associate at Rolex is $50,250 per year. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $36,053 per year.

What is the best way to sell a Rolex watch? ›

One of the best ways to sell your Rolex watch is through selling through a dealer. You can enjoy hassle-free sales by selling through a Rolex watch dealer. If you want to sell on your own and potentially sell your watch at a higher price, you can sell on your own. You can sell your Rolex watch on eBay.

How many man hours does it take to make a Rolex? ›

Reasonably, it would take a maximum of a few hours to assemble a Rolex movement, and that is probably a generous time estimation. The general time estimation is that it takes around 3h30min–3h40min for a Rolex watchmaker to assemble the complete watch from scratch. This is when a watchmaker has all the parts completed.

What watches will Rolex discontinue in 2022? ›

Rolex Watches Discontinued in 2022
  • Rolex Oyster Perpetual. Don't worry, it's not the entire OP series which has gone bye-bye. ...
  • Rolex Day-Date Platinum 228206 (Smooth Bezel) ...
  • Rolex Air-King ref. ...
  • Rolex Deepsea ref. ...
  • Rolex Yacht-Master II ref. ...
  • Most of the Cellini Range.
12 Jul 2022

Will Rolex discontinue Hulk? ›

The Hulk was discontinued by Rolex in 2020 and replaced by the 41mm Rolex Submariner 126610 LV – nicknamed the 'Starbucks'. In its final year of production, the ref.

How long is the current Rolex waiting list? ›

During that 2-4 year waitlist, Rolex will have more than one price increase, and by the time the watch is finally available to you, you will be paying the current market price...

Will Rolex release new watches 2022? ›

Rolex has released a wonderful set of new 2022 watches at Watches & Wonders. In typical Rolex fashion, their new watches were not what many expected.

Is Rolex still a good investment? ›

The simple answer is yes. The more complex answer is it depends on the specific model, purchase price, condition of the watch, and the current market conditions. Even in a down market, Rolexes tend to rein supreme as far as investable commodities go.

Will Rolex prices come down? ›

The index tracker for Rolex watches shows that Rolex prices have been falling since spring 2022. Rolex watches had been increasing in value year after year very reliably for a very long time, so it's a bit of a shock to see prices drop.

Is it OK to buy a Rolex without papers? ›

A legal document isn't required for transferring ownership. However, sales receipts and watch documents do help in verifying authenticity and legal ownership. But, a network of dealers transfer many Rolex watches within the secondary market. The watches are in fact authentic and the dealers legally own them.

How much will the Rolex Hulk be worth? ›

How much does a Rolex Submariner "Hulk" cost?
Submariner Hulk ref.Value appreciation,* price (approx.)Features
116610LV+104%, 29,500 USD40-mm super case, green ceramic bezel, green sunburst dial, caliber 3135
*between June 2020 and June 2022

Why Rolex watches are sold out? ›

"Our current production cannot meet the existing demand in an exhaustive way, at least not without reducing the quality of our watches — something we refuse to do."


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