The rise and fall of the Victoria’s Secret’s Angels models (2022)

On Wednesday, Victoria’s Secret announced official plans to replace their once vaunted Angels, the stable of supermodels who strutted down the runway in the glitzy annual fashion show that was often dubbed the Super Bowl of lingerie. Current Victoria’s Secret CEO Martin Waters went as far as to say that the Angels were not “culturally relevant.”

The sexy show was quietly halted in 2019 after the beleaguered brand was tied to a multitude of scandals including complaints about a lack of diversity, plunging show ratings, declining sales and L Brands founder Les Wexner’s cozy relationship with accused child sex trafficker, Jeffrey Epstein.

But for nearly two decades, the show and its models shaped pop culture, launched careers, controversies and headlines.

The rise and fall of the Victoria’s Secret’s Angels models (1)

“Back in the day, becoming an Angel was proof that you had arrived at supermodel status,” said Aliza Licht, author and host of the “Leave Your Mark” podcast. The Victoria’s Secret show and campaign helped turn a virtual United Nations of catwalkers such as Gisele Bündchen, Tyra Banks, Heidi Klum and Alessandra Ambrosio into household names. And it didn’t just stop at lithe ladies. The extravaganza featured chart-topping singers and pushed broadcasting boundaries with the sexy display.

(Video) The Rise and Fall of Victoria's Secret | Rise And Fall

“The best example of this was exemplified by the crossover success of the fashion show to globally broadcasted network television, starting on ABC in 2001. Cries of indecency to the FCC from the public didn’t slow them down,” said Licht.

The rise and fall of the Victoria’s Secret’s Angels models (2)

The Angel universe even turned the trainers, who toned the models’ gamine bodies, into bona fide influencers.

But after a two-decade run of holding a monopoly on the lingerie world, the brand was saddled with baggage, unable to pivot and grow with fashion’s new edict of “inclusivity.” The Angels fell to Earth.

Licht said, “The world has changed, though, and today’s Angels are more likely health-care workers and activists than lingerie-clad models.”

(Video) the messy rise and fall of Victoria's Secret

As the chapter is officially closed, here are some of the show’s sexiest, most controversial and defining moments.

A daring debut

The show kicked off in 1995 at the ritzy Plaza Hotel in Manhattan and included iconic ’90s supermodel Stephanie Seymour. But it was not a glitzy, winged affair with fantastical costumes. Rather it was a showcase of catwalkers wearing sensible panties and bras, otherwise known as the undergarments normal ladies own.

A wing and a prayer

The Angels officially earned their wings in 1998. Tyra Banks sported a tall ivory pair with her sexy yet simple bra and panties. Over the years, the wings would morph into intricately designed showstoppers that resembled the wildest costume at Rio’s Carnival.

The rise and fall of the Victoria’s Secret’s Angels models (3)

What’s your ‘Fantasy’?

In the late ’90s, the lingerie brand introduced staggeringly expensive “Fantasy” bras encrusted with pricey jewels and impracticality. In 2000, Bündchen wore a $15 million ruby and diamond bra and panty set. The next year, Heidi Klum hit the runway in a $12.5 million bra complete with a 90-carat emerald-cut diamond nestled into the center. More colorful precious breast-holders followed, including Candice Swanepoel’s $10 million cups made of rubies, diamonds and yellow sapphires that were topped off with a giant teardrop ruby.

(Video) the downfall (& rebrand) of victoria's secret

The rise and fall of the Victoria’s Secret’s Angels models (4)

Stars turn the runway into a stage

Things got spicy on the runway in 2007 when legendary English pop group the Spice Girls reunited for a girl power session. The members, including Victoria Beckham, wore sexy 1940s military costumes and performed “Stop” and “Headlines (Friendship Never Ends).”

The rise and fall of the Victoria’s Secret’s Angels models (5)

. . . And used it to woo their mates

That same year, Klum sang a duet of “Wedding Day” with her then-husband, singer Seal. Also in that show, he serenaded his wife, who was wearing a massive icicle on her back, to “Amazing.” The pair, who had four children, including Klum’s daughter Leni, from a previous relationship, split in 2012.

The rise and fall of the Victoria’s Secret’s Angels models (6)

The runway serenade hasn’t exactly been auspicious. In 2011, sexy Maroon 5 frontman Adam Levine performed “Moves Like Jagger.” As his then-girlfriend Anne V hit the catwalk, he grabbed the Angel’s hand, escorted her down and kissed her cheek as the crowd cheered them on. The pair split in 2012 and Levine started dating Angel Behati Prinsloo, whom he later married. In 2013, while she walked, he stayed offstage and gave her a standing ovation from the front row.

The rise and fall of the Victoria’s Secret’s Angels models (7)

Karlie’s runway regret

Leggy Midwesterner Karlie Kloss made her Victoria’s Secret debut in 2011, but it was her second appearance that was most notable. In 2012, she donned a Native American-inspired look that included elaborate turquoise jewelry and a floor-length feathered headdress. The outfit sparked an online controversy with complaints that it was disrespectful to indigenous people, which led the company to apologize and cut it from the broadcast. Kloss, who officially became an Angel in 2013, took to Twitter to offer a mea culpa, saying she was “deeply sorry if what I wore during the VS Show offended anyone.”

(Video) Victoria's Secret: Angels and Demons | Trailer | Hulu

The rise and fall of the Victoria’s Secret’s Angels models (8)

Post-baby body brouhaha

Whoa baby. In 2012, Brazilian stunner Adriana Lima gave birth to her second child and, only eight weeks later, made a nationally televised trip down the runway in her skivvies. Three years earlier, Klum returned to the catwalk only five weeks after welcoming son Lou. While many marveled over the transformation, it led to critical discussions about the show’s portrayal of the postpartum body.

The rise and fall of the Victoria’s Secret’s Angels models (9)

Wings gone wild

Earning your wings isn’t easy. And neither is wearing ’em. Lindsay Ellingson’s 22-pound pair from the 2012 show were so heavy, costume designer Marian Hose told Elle that Ellingson had to wear them on her hips, rather than her back, because she was losing circulation in her arms. In 2013, the show got an upgrade, and Ellingson sported light wings that were made using 3D print technology.

The rise and fall of the Victoria’s Secret’s Angels models (10)

The catwalk turns catty

Taylor Swift joined her “squad” on the stage when she performed at the 2013 show. But when WWD asked Australian Victoria Secret model Jessica Hart if the singer could be a catwalker, she gave the thumbs down. “I think, you know what? God bless her heart. I think she’s great, but I don’t know, to me, she didn’t fit,” the gap-toothed beauty said adding, “I don’t know if I should say that.” Sources told The Post that the lingerie giant promptly dropped her from their roster because of her remark.

The rise and fall of the Victoria’s Secret’s Angels models (11)

Ariana gets whacked

What happens when you put a diminutive pop star on a catwalk with Amazonian supermodels wearing giant wings? In this case, a collision. In 2014, 5-foot-nothing Ariana Grande, who ironically performed “Bang Bang” during her set, was accidentally smacked in the face by Swedish model Elsa Hosk’s wings. An image of the singer’s frightened face went viral, but she rebounded nicely and even joked on Twitter that the incident was #goals.

(Video) The Rise And Fall Of Victoria’s Secret

The rise and fall of the Victoria’s Secret’s Angels models (12)

What a trip

Sometimes even Angels fall to Earth. In 2017, Chinese beauty Ming Xi took a tumble on the runway when her heel snagged her flowing white robe. But she was praised for her graceful recovery. In a gesture of supermodel sisterhood, fellow catwalker Gizele Oliveira helped her up, and Xi finished her walk, earning a standing ovation from the crowd in Shanghai. The moment capped off a tumultuous few weeks before the show in which China denied model Gigi Hadid and performer Katy Perry their visas, reportedly because of Perry’s support of Taiwan and Hadid’s disrespect of the Buddha.

The rise and fall of the Victoria’s Secret’s Angels models (13)

Bella throws shade

As competitors in the lingerie space began to proliferate and size-inclusive brands such as Rihanna’s Fenty started to stage their own rival show, it opened the floodgates for some models to express discontent with VS. After Fenty featured Bella Hadid in their 2019 show, the three-time Victoria’s Secret catwalker made a veiled dig at her former employer.

The rise and fall of the Victoria’s Secret’s Angels models (14)

“For me, that was the first time on a runway that I felt really sexy,” she said at the Vogue Fashion Festival. “Because when I first did Fenty, I was doing other lingerie shows and I never felt powerful on a runway, like, in my underwear.”


What was the downfall of Victoria's Secret? ›

The Victoria's Secret fashion show was one of the biggest events of the year. But the over-sexualized ads and flashy runway shows lost their sparkle as women began to seek more body-positive brands.

Who are the Victoria Secret models? ›

Here's What Victoria's Secret's Top Models Are Up to in 2022
  • Heidi Klum Then. Heidi Klum debuted as a Victoria's Secret Angel in 1999 when she was 26. ...
  • Heidi Klum Now. ...
  • Tyra Banks Then. ...
  • Tyra Banks Now. ...
  • Gisele Bündchen Then. ...
  • Gisele Bündchen Now. ...
  • Karlie Kloss Then. ...
  • Karlie Kloss Now.
15 Jul 2022

What was the Victoria Secret scandal? ›

Still, many former employees and journalists have drawn a direct line from these early allegations of Epstein posing as a Victoria's Secret talent scout to the 2019 allegations that, between 2002 and 2005, he paid girls as young as 14 for sex and used them to recruit other young girls.

What is the Victoria's Secret documentary about? ›

The three-part documentary series, Victoria's Secret: Angels and Demons, explores the grip the lingerie brand had on culture and fashion in the early 2000s and the lasting impacts of the unrealistic body standards the company touted.

What happened to the Victoria secrets Angels? ›

In June 2021, it was announced that Victora's Secret would no longer promote their “Angels” supermodels as part of their marketing. At the time, Victoria's Secret CEO Martin Waters told The New York Times that the Angels were no longer "culturally relevant."

Why has Victoria's Secret gone downhill? ›

The brand's failure to keep up with changing attitudes and tastes amid the body-positive and #MeToo movements has been an open secret for some time, and a series of PR disasters over the past year hasn't helped the brand's increasingly distasteful image.

Where can I watch Victoria's Secret rise and fall? ›

Truth is not what it seems; as the underworld of fashion, the billionaire class, and Jeffrey Epstein are revealed to all be inextricably intertwined with the rise and fall of this legendary brand. Get Hulu, Disney+, and ESPN+.Get all three.

What body fat percentage are Victoria Secret models? ›

According to Poppy, to be a Victoria's Secret angel your body fat percentage has to be lower than 18%. A healthy body fat percentage for an average woman is 25 to 35% while 15 to 17% is considered very low for a woman, Built Lean explains.

Who is the prettiest model ever? ›

According to a study by renowned cosmetic surgeon Julian De Silva, Bella Hadid holds the crown for the most beautiful woman in the world. De Silva compiled his list of top 10 women by using what is referred to as the Golden Ratio theory.

Who is the No 1 model in the world? ›

2020Pierinna Patino35
2019Nicole Menayo35
2018Janet Leyva41
2017Julya Gershun41
24 more rows

Why did Victoria Secret change their models? ›

When Victoria's Secret announced, back in August 2021, that it was rebranding after years of falling sales and falling cultural credibility — that it would become a champion of female empowerment, replacing its bevy of supermodel angels with the VS Collective, ten women of great accomplishment as well as varying ages ...

How many hours do models sleep? ›

Recommended sleeping time for models is between 7 to 8 hours. And all the supermodels aim for this. They have to retain their beautiful body and health, which comes when they get adequate sleep.

Who were the original Victoria's Secret Angels? ›

Models Helena Christensen, Karen Mulder, Daniela Peštová, Stephanie Seymour, and Tyra Banks were the first Angels. The name was coined in 1997 after they appeared in an ad to promote Victoria's Secret's "Angels" underwear collection.

Is Victoria's Secret Going Out of business 2022? ›

Victoria's Secret is latest retailer to cut its 2022 outlook - MarketWatch.

How tall are Victoria Secret models? ›

Victoria's Secret Angels
Alessandra Ambrosio415 ft 9.5 in
Leomie Anderson295 ft 10.5 in
Tyra Banks485 ft 10 in
Gisele Bündchen425 ft 11 in
37 more rows

Was Victoria Secret made up by a man? ›

The husband in the couple, Roy Raymon got the idea to start the brand after feeling judged at a department store when trying to buy underwear for his wife. The Raymon's started with a few stores in California and launched the famous catalogue.

What is a Victoria's Secret documentary on Netflix called? ›

Alongside the examination of Victoria's Secret as a culture-making brand, "Angels and Demons" also delves into the company's links to the late Jeffrey Epstein, the disgraced financier charged in 2019 with sex trafficking underage girls.

What is the difference between Victoria Secret and pink? ›

A PINK bra's band fits just like the band of any Victoria's Secret bra. The difference between our PINK bras and Victoria's Secret bras is in the cup coverage: you can expect a flirtier, more revealing cut from PINK.

How many episodes is the Victoria's Secret documentary? ›

The three-episode docuseries deftly creates a through line of moments that all contribute to the decline of Victoria's Secret as the company came under increased public scrutiny: from Harvey Weinstein's involvement in the brand's 2000 fashion show in Cannes to an out-of-control marketing budget that stretched to ...

How tall do you have to be a model? ›

Likewise, models can be older but agencies and clients tend to like their models looking younger and more youthful. Height is typically between 5'9″-6″, bust is between 32″-36″, waist is between 22″-26″, and hips should be between 33″-35″.

Are supermodels still a thing? ›

Today Campbell, Crawford, Evangelista, Patitz and Turlington are still regarded as the "Original Supermodels”. Many became the faces of cosmetics brands and perfumes, had their own television programs and physical-fitness videos and their own lines of lingerie.

What happens to the VS Fantasy bras? ›

The company offers the Fantasy Bra for sale as "the ultimate holiday" gift. However, only the centerpiece from the 2004 Heavenly "70" Fantasy Bra and the 2012 Floral Fantasy Bra and Gift Set have found a buyer. If not bought, the bras are dismantled after a year.

Who wears Victoria's Secret Pink? ›

Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic consists of youth from ages 13 to 22.

Do Victoria's Secret employees make commission? ›

Only sales specialists get commission, sales support generalists get a different incentive if the store does good that month. Depends on your location. My location was a higher wage because we are a non-commission store.

What happened to Victoria's Secret Pink? ›

Victoria's Secret & Co. late Tuesday announced a corporate shakeup that merges its Victoria's Secret and Pink lingerie operations and beauty business into “a single, collaborative organization” focused on growth and profits. Amy Hauk, Pink CEO since 2018, will lead the integrated operation.

How many episodes are in Victoria's Secret Angels and Demons? ›

Those eager to learn more about a familiar brand-name will get much out of it; those looking for a nostalgia trip about the glory days of Angel fashion shows will emerge bleary-eyed. All three episodes of “Victoria's Secret: Angels and Demons” drop on Hulu on Thursday, July 14.

Is Angels and Demons on Disney plus? ›

Victoria's Secret: Angels and Demons is available exclusively on Hulu where the streaming service is available. That means it's only available to watch if you subscribe to Hulu.

Is Angels and Demons on Hulu? ›

A new Hulu docuseries “Victoria's Secret: Angels and Demons” looks at the ties between Wexner and Epstein and the meteoric rise and fall of the brand. Stream “Victoria's Secret: Angels and Demons” on Hulu starting July 14.

Do Victoria Secret models drink alcohol? ›


But they do drink plenty of water, which helps with their skin.

Are Victoria Secret models underweight? ›

2. The show's body requirements for the models actually put them in the underweight BMI range. Models must be exactly 5ft 9in with a tiny 24-inch waist and no more than 18 per cent body fat in order to make the cut for the show.

How do you get a VS angel body? ›

What does it really take to get a Victoria's Secret model body?

Who is the most beautiful girl without makeup? ›

Who is the most beautiful girl in the world without makeup? The answer is Zendaya. She is an American actress and singer best known for her roles in Euphoria and Dune. She also has several hit tracks to her name, the top one being Neverland.

What country has most beautiful woman? ›

Top 10 Countries with the Most Beautiful Women (various sources)
2PhilippinesUnited Kingdom
4South AfricaCanada
6 more rows

Who is the most beautiful woman in the world ever 2022? ›

1. Bella Hadid. Based on the report from “Golden Ratio of Beauty Phi,” Bella Hadid is regarded as the most attractive & Beautiful woman who has beautiful facial characteristics. Everything is flawless from a perfect jawline to gorgeous eyes, from the lips to the face shape.

Who is the highest paid supermodel ever? ›

Here is the full list of models that are joininng Kendall as the highest-paid models in the world.
  • Liu Wen - $19 Million. ...
  • Joan Smalls - $19 Million. ...
  • Gigi Hadid - $20 Million. ...
  • Adriana Lima - $30 Million. ...
  • Rosie Huntington-Whiteley - $32 Million. ...
  • Gisele Bündchen - $33 Million.
26 Jul 2022

Who is the wealthiest supermodel? ›

Kendall Jenner is the highest-paid model in the world, a title she earned in 2018, and has maintained this status ever for the last four years. Along with her earnings from various runway shows and campaigns, the model also brings in a substantial income from her appearances on The Kardashians.

Who is the highest paid supermodel 2022? ›

A Rundown On The World's Highest Paid Models in 2022
  • Liu Wen -$19 Million.
  • Bella Hadid -$19 Million.
  • Gigi Hadid - $20 Million.
  • Adriana Lima - $30 Million.
  • Gisele Bündchen - $33 Million.
  • Kendall Jenner - $40 Million.
28 Jul 2022

When did Victoria Secret change models? ›

We could argue that the Victoria's Secret rebrand started in the summer of 2019. That year, the brand, highly criticized for its lack of diversity, hired its first trans model, Valentina Sampaio. That same month, the brand's chief marketing officer, Edward Razik, announced he was stepping down.

Who is replacing Victoria's Secret Angels? ›

They include Megan Rapinoe, the 35-year-old pink-haired soccer star and gender equity campaigner; Eileen Gu, a 17-year-old Chinese American freestyle skier and soon-to-be Olympian; the 29-year-old biracial model and inclusivity advocate Paloma Elsesser, who was the rare size 14 woman on the cover of Vogue; and Priyanka ...

Are the Victoria Secret Angels fired? ›

Victoria's Secret is abandoning its Angels. The lingerie giant said on Wednesday that it was partnering with a group of inspirational women including activists and entrepreneurs to promote a new brand image and shape its turnaround.

At what age do Victoria Secret models retire? ›

According to BuzzFeed News, the average age of retirement for a Victoria's Secret model is about 28 years old. Most models start their careers when they're still teenagers and often leave the industry in the mid to late 20s – Victoria's Secret models overall, tend to be older than average.

Do models eat during Fashion Week? ›

Yes, they indeed are, but that is precisely what makes them so satiating, and nibbling on a handful can keep supermodels going for hours on end.

Why are Victoria Secret models so skinny? ›

The Angels are each trained through rigorous diet and exercise to fit a certain physique. The show doesn't encourage its cast to look like the healthiest version of themselves, but instead requires them to conform to a standard of beauty that is unrealistic even for the models themselves.

Who was the longest Victoria Secret model? ›

4. Adriana Lima: US$95 million. The longest serving Victoria's Secret model (she was an Angel for 18 years!)

At what age do most models retire? ›

“There is a continuing demand for something new that is almost maniacal,” he told Reuters. The majority of models start working before age 16 and their career is over by their mid-20s.

Is Victoria Secrets still popular? ›

In the second half of 2020, the brand started to recover, boosted by more sales online. Jefferies analysts described Victoria's Secret's progress as "admirable," after it reported strong fourth-quarter results in early 2021.

What happened to Victoria's Secret? ›

Wexner stepped down as CEO of L Brands in February 2020 and also sold a majority stake in Victoria's Secret for $525 million to a private equity firm. Since then, Victoria's Secret has undergone a complete rebrand without Razek and Wexner on board.

Who owns Victoria Secret? ›

The Ohio-born Leslie “Les” Wexner is the billionaire founder of L Brands Inc., the one-time parent company of The Limited, Bath & Body Works, Abercrombie & Fitch, and Victoria's Secret, the crown jewel of his retail holdings.

Who is the smallest Victoria Secret model? ›

7 Sara Sampaio: 5'7. At 5'8, it's up for debate whether Sara classifies as a petite model, but one thing is for sure: she's one of the shortest models to have ever walked the Victoria's Secret Fashion Show.

What weight should a model be? ›


87% of female models weighed between 100 and 150 pounds. Well within the healthy weight range. As for males, the healthy range was started at 121-163 pounds. 46% of male models were within this range with the majority falling in the overweight category.

Is Bella Hadid a VS angel? ›

Many who once worked with the brand spoke out against the lingerie company, including Bella Hadid, a former Angel and one of the biggest modern faces of the brand.

Why is it called Victoria Secret? ›

Victoria's Secret got its name from none other than Queen Victoria herself.

Who is the CEO of Victoria's Secret? ›

What is Victoria secrets secret? ›

Victoria's Secret is the world's largest specialty retailer of modern, fashion-inspired intimates, lingerie, casual sleepwear, athleisure and award-winning prestige fragrances and body care, focused on championing women all around the world.

Why is Victoria's Secret Angels and Demons rated Mature? ›

Parents need to know that Victoria's Secret: Angels and Demons may attract the interest of teens because of the brands discussed (VS, PINK, ThirdLove, etc.), but it contains very strong subject matter, including corporate patriarchal culture, exploitation of young women, and.

Where do I watch the Victoria's Secret documentary? ›

Truth is not what it seems; as the underworld of fashion, the billionaire class, and Jeffrey Epstein are revealed to all be inextricably intertwined with the rise and fall of this legendary brand. Get Hulu, Disney+, and ESPN+.Get all three.

How long is Victoria's Secret Angels and Demons? ›

This is essentially a 3-hour-long movie that exposes the gory details of the downfall of the brand. If you go into this expecting a joyride of how fashion shows took place in the past, you are going to be in for quite the wake-up call!

Is PINK cheaper than Victoria Secret? ›

It's the same. The only difference is that PINK is more for like teens. Same quality but a little cheaper. Same just their more teen brand.

Do PINK bra sizes run small? ›

They fit pretty good but be careful because if you get bras at VS Pink, they run a bit smaller than the regular VS line, even if it's the same size.

Is the Victoria Secret documentary on Netflix? ›

The wait for Victoria's Secret: Angels and Demons is almost over. The highly-anticipated documentary series will premiere on Thursday, July 14 exclusively on Hulu and Disney+. There are three episodes in the series, which will drop all in one go on the streaming platforms.

Is Roy Raymond still alive? ›

What size thighs do models have? ›

For fashion modeling, it appears that a thigh measurement of 20 inches or below is typical. This number may be smaller if you're tall and slightly bigger if you're on the shorter side. On the other hand, a male fitness model would need considerably larger thighs, likely around 25 inches.

What size jeans do models wear? ›

And what are your measurements? It's so funny when I hear about most opinions about what a model should look like, or how most models need to be a “size zero”. In this industry it is much different. An ideal fit model usually fits for a size 4-6/ 5-7/ 27-28 in jeans.

Are models skinnier now? ›

Victoria's Secret models have become progressively thinner over time, with smaller busts, waist, hips and dress sizes. At the same time, "the average American woman's waist circumference and dress size has increased and varies between a misses size 16 and 18," said lead researcher Dr.

What is the difference between a model and a supermodel? ›

A “model” can refer to anyone who is hired to sell anything, while “supermodels” are a high-paying, professional fashion model that is often world-renowned. The main difference is between their outlines, that is, the supermodel's high profile compared to the obvious model.

Which model has worn the most fantasy bras? ›

Gisele Bündchen, Karolína Kurková, Tyra Banks, and Alessandra Ambrosio have each worn two Fantasy Bras. The $15 million price tag for the 2000 bra worn by Gisele Bündchen earned a place in the Guinness World Records as the most expensive item of lingerie ever created.

What's the most expensive bra? ›

The world's most expensive bra is the $12.5 million (approximately ₹85 crore) Heavenly Star Bra by Victoria's Secret Fantasy Bra line, according to Guinness. It features 1,200 Sri Lankan pink sapphires and a 90-carat emerald cut diamond. It was showcased by model Heidi Klum at Victoria's Secret show in 2001.

Is Victoria Secret shutting down? ›

Victoria's Secret is continuing to shrink its store count. Its parent company L Brands announced that it plans to permanently close between 30 to 50 stores in the United States and Canada this year. The reduction comes after it closed 241 stores in 2020, leaving it with 848 stores across the two countries.

How is Victoria's Secret doing financially? ›

The company forecast sales to be down low-single digits to up low-single digits on a year-over-year basis. Analysts were looking for a 0.8% decline. For the year, Victoria's Secret said Tuesday it still expects total sales to be flat to up low-single digits from 2021.

When was Victoria Secret at its peak? ›

In 2013, parent company Limited Brands officially changed its name to L Brands. Victoria's Secret recorded peak worldwide net sales in 2016 of $7.78 billion.

What is Victoria's Secret known for? ›

Victoria's Secret is the world's largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear and athleisure, as well as award-winning prestige fragrances and body care.

How much do Victoria Secret models get paid? ›

Salary Details for a Model at Victoria's Secret

The estimated base pay is $41,186 per year. The estimated additional pay is $3,202 per year.

How much does a Victoria's Secret model make a year? ›

Victoria's Secret Models are among the highest paid models in the world. These women make anywhere between $100,000-$1,000,000 a year, on average. However, the paychecks increase due to seniority and fame. Some of the most experienced models, like Gisele Bundchen and Adriana Lima, earn significantly more.

Is Victoria's Secret owned by Next? ›

The newly formed JV will operate all Victoria's Secret stores in the UK and Ireland. The UK and Ireland digital (online) business, which is currently operated by Victoria's Secret in the United States, will be folded into the JV in Spring 2021. Next PLC owns 51% of the JV, while Victoria's Secret owns 49%.

How much is Victoria Secret worth 2022? ›

How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding. Victoria's Secret net worth as of September 26, 2022 is $2.4B.

Is Bath and Body Works owned by Victoria Secret? ›

L Brands no more: Bath & Body Works, Victoria's Secret are now separate companies. L Brands is no more. The Columbus-based retailer has officially spilt into two companies — Victoria's Secret and Bath & Body Works.

Can vs credit card be used at Bath and Body Works? ›

The Victoria's Secret credit card can be used at and at all Victoria's Secret, PINK, and Bath & Body Works stores.

Who is Victoria Secrets target audience? ›

Victoria secret is basically targeting girls aged 13-29 years and women aged 30-50 years. Due to wide range of products whenever we think of Victoria's secret the target market always vary with the age.

What age group is Victoria Secret for? ›

Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic consists of youth from ages 13 to 22.
Pink (Victoria's Secret)
ParentVictoria's Secret
9 more rows

Why is Victoria's Secret so successful? ›

The merchandise showed good taste, and the company made the products easy to buy in environments that were comfortable and inviting. Over time, the number of stores grew to over 900—by the late 1990s, nearly every major mall in America had a Victoria's Secret store.

Who are the current VS Angels? ›

Victoria's Secret Angels
Grace Elizabeth252019–2021
Lindsay Ellingson372011–2014
Izabel Goulart372005–2008
Alexina Graham322019–2021
37 more rows

Can men work Victoria Secret? ›

Yes, Victoria's Secret doesn't discriminate between genders.

What size are Victoria Secret models? ›

The average Victoria's Secret model has a 23.6-inch waist, an inch less than 20 years ago, and their hips average 34.4 inches, according to The Globe.


1. Brave supermodel exposes the dark side of Victoria's Secret | 60 Minutes Australia
(60 Minutes Australia)
2. The Disappointing Truth About Victoria's Secret Models
(Nicki Swift)
3. How Victoria's Secret Lost Its Grip | WSJ
(Wall Street Journal)
4. Explosive New Docuseries Uncovers Rise And Fall Of Victoria's Secret
(ET Canada)
5. THE RISE AND FALL OF VICTORIA'S SECRET + why the victoria's secret fashion show really ended?!
(Janet Ndomahina)
6. The Rise and Fall of Victoria's Secret
(Brut America)

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